Formica Envisualizer

An Online Exploration into Design Inspiration

Formica sought out to build a tool that would inspire the design community to easily create digital art on their own online platform. The Formica Envisualizer was then concepted and created. My role in this project was to create a marketing one pager to introduce the innovative features and functionality of the Formica Envisualizer and entice users to sign up to use the new platform and get the full experience.

Client    Formica
Team    Your Majesty & Northlich
Awards    Communication Arts Interactive Annual 21
A bold mission statement on the homepage achieves two goals — introducing the user to their brand voice while directing them to different parts of the ecommerce platform.